experience

I began engaging in logo challenges as an AbbVie designer, seeking to ideate, create, and sketch more outside of the job. 

Creating logos for imagined companies or rebranding for real ones has now became a personal obsession and a way for me to continue practicing valuable art direction and design skills.

skills

Ideation

Creative problem solving

Branding

​Image creation

Typography

Color theory

​Sketching

​Imagination