experience

After undergoing holistic treatments to heal from thyroid cancer, Leah Caplanis created SOCIAL Sparkling Wine, a clean beverage that allows consumers to celebrate and enjoy life in a healthier, more balanced manner.

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As an art director and graphic design intern, I created the packaging for the brand and in-store materials; directed an led. other interns, oversaw photoshoots, and learned about the DTC foods industry. 

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I designed the Party Pack packaging (shown above), cans and 4-pack packaging, including Elderflower Apple (my favorite) and Pumpkin Chai. I also redesigned the 4-pack and cans look for the other flavors to create a cohesive and consistent look. 

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My biggest challenge with the brand was balancing white space and content, which included FDA-mandated information and the founder's life-changing story. It is still amazing to see my contributions in-store today!