experience

Lupron needed a campaign refresh. I collaborated with the creative svp and managing director in my first week at Havas to come up with "Life Stories," the idea that Lupron gives its patients more time to live out their life stories and "First Things First," which leveraged the rules of operation of many day to day tasks and compared it with Lupron as a first-line treatment. 

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I came up with look and feel, swipes and adlobs. "Life Stories" first known as 'The Greatest Showman" uses the stage to come to life and "First Things First" explored organic line illustration as a possible graphic style.​