experience

I led the creative vision for the unbranded SYNAGIS Audio Ads and collaborated with a copy partner as well as a strategy team to execute an engaging and cohesive sensory experience using Spotify's audio platform. Our primary audience were caregivers of babies and small children and our goal was bringing to light the critical nature of RSV in high-risk infants. 

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The imagery combines a high-risk baby with a chest scar and the sound waves of RSV sounds, should our users be looking at their screens. We also added sounds of different RSV symptoms into the track to shock listeners—the sounds of sick babies stops anyone, even a room full of advertising professionals, but especially caregivers, anxious to protect their little ones. The sounds that users hear in the ads will be further identified once navigating to the website. 

skills

Art direction

Concept ideation

User research

Digital design

UI/UX​​

Creative problem solving​​​